John Q. Public New York, NY | 10023 | US | john@johnqpubliccareer.com

 

John Q. Public
New York, NY 10023
Email: john@johnqpubliccareer.com


SENIOR INTERNET MARKETING MANAGER
With over 7 years of experience in a field that is barely 10 years old, I have been marketing online since the industry was in its infancy focused exclusively on internet marketing since my first day in business. Extensive understanding of how to leverage internet marketing to drive business objectives includes proven success on the agency and client side delivering results for companies such as Zagat Survey, Microsoft, Amtrak, JanSport, The North face and Sierra Club. I have risen quickly from the trenches developing a command over the most accountable marketing medium ever by producing strategies that help businesses cost effectively maximize the internet as a sales channel.

AREAS OF EXPERTISE
Search Engine Marketing
Affiliate Marketing
Online Advertising
Email Marketing
CRM
Direct Marketing
Acquisition & Retention
Web Analytics
Reporting and Analysis

PROFESSIONAL EXPERIENCE
Manager, Online Marketing, Zagat Survey, New York, NY, May 2005 – Present
  • Proven ability to develop, manage and implement marketing strategies--as the sole marketing manager for a $5+ million annual business--to drive growth for Zagat’s paid online subscription products
  • Increased customer acquisition with paid search engine marketing by 300% through aggressive growth strategies, campaign optimization and landing page testing
  • Manage and plan all subscription-related communications throughout the customer lifecycle
  • Developed subscriber lifetime value model that drove cost per acquisition goals
  • Defined strategy and approach for the optimization of key revenue-driving processes at zagat.com (e.g. subscription process, cancellation process, abandonment email, refer a friend program)
  • Test, track, and evaluate all customer contact points and marketing tactics to maximize subscription sales
  • Define reporting and web analytics requirements to ensure that all projects are measurable and accountable

Senior Online Marketing Manager (2002- May 2005), Online Marketing Manager (2001-2002), Online Marketing Strategist (1999-2001) DDB Direct, Seattle, WA
  • Developed, sold and implemented results-oriented online marketing strategies for a variety of high profile clients including Microsoft, Amtrak, JanSport, The North face and Sierra Club.
  • Increased online bookings on Amtrak Cascades by 20% in less than two months
  • Increased response rate on a Microsoft email by 270% over previous campaigns by leading the client and creative team to a new strategic approach—click-through rates increased from 1% to 3.7%+
  • Effectively developed and managed budgets of $300K+
  • Managed cross-functional teams to develop campaign materials and execute projects on schedule
  • Established and implemented tracking for multi-channel marketing campaigns (online, direct mail, print) to provide comprehensive reporting
  • Experienced working as part of a larger team to execute comprehensive marketing programs that include offline, online, public relations and promotions
  • Initiated, managed and maintained relationships with vendor partners

Consultant, Yale University 2004
  • Developed and presented a presentation designed to educate Yale professors and Ph.D. candidates in social psychology about opportunities to use the internet as a research tool

Systems Marketing Intern, RealNetworks, Seattle, WA, 1998 – 1999

EDUCATION AND INTERESTS
Bachelor of Arts in Marketing Cum Laude, Phi Beta Kappa
University of Washington, Seattle, WA

Interests: Architecture/Interior Design, Hiking, College Football, International and Domestic Travel
Download my resume in:

Word Format
PDF Format
Text Format


Past marketing campaigns:

Search Engine
Powerpoint


View Full Resume Website:
johnqpubliccareer.com