SENIOR INTERNET MARKETING MANAGER | | With over 7 years of experience in a field that is barely 10 years old, I have been marketing online since the industry
was in its infancy focused exclusively on internet marketing since my first day in business. Extensive understanding of how
to leverage internet marketing to drive business objectives includes proven success on the agency and client side delivering
results for companies such as Zagat Survey, Microsoft,
Amtrak, JanSport, The
North face and Sierra Club. I have risen quickly from the trenches developing
a command over the most accountable marketing medium ever by producing strategies that help businesses cost effectively maximize
the internet as a sales channel.
| | Search
Engine Marketing
Affiliate
Marketing
Online
Advertising
| Email
Marketing
CRM
Direct Marketing
| Acquisition
& Retention
Web
Analytics
Reporting
and Analysis | | | Manager, Online Marketing,
Zagat Survey, New York, NY, May 2005 – Present
- Proven ability
to develop, manage and implement marketing strategies--as the sole marketing manager for a $5+ million annual business--to
drive growth for Zagat’s paid online subscription products
- Increased customer acquisition with paid search engine
marketing by 300% through aggressive growth strategies, campaign optimization and landing page testing
- Manage and
plan all subscription-related communications throughout the customer lifecycle
- Developed subscriber lifetime value
model that drove cost per acquisition goals
- Defined strategy and approach for the optimization of key revenue-driving
processes at zagat.com (e.g. subscription process, cancellation process, abandonment email, refer a friend program)
-
Test, track, and evaluate all customer contact points and marketing tactics to maximize subscription sales
- Define
reporting and web analytics requirements to ensure that all projects are measurable and accountable
Senior
Online Marketing Manager (2002- May 2005), Online Marketing Manager (2001-2002), Online Marketing Strategist
(1999-2001) DDB Direct, Seattle, WA
- Developed, sold
and implemented results-oriented online marketing strategies for a variety of high profile clients including Microsoft, Amtrak, JanSport, The North face and Sierra Club.
- Increased online bookings on Amtrak
Cascades by 20% in less than two months
- Increased response rate on a
Microsoft email by 270% over previous campaigns by leading the client and creative team to a new strategic approach—click-through
rates increased from 1% to 3.7%+
- Effectively developed and managed budgets of $300K+
- Managed
cross-functional teams to develop campaign materials and execute projects on schedule
- Established and implemented
tracking for multi-channel marketing campaigns (online, direct mail, print) to provide comprehensive reporting
- Experienced
working as part of a larger team to execute comprehensive marketing programs that include offline, online, public relations
and promotions
- Initiated, managed and maintained relationships with vendor partners
Consultant,
Yale University 2004
- Developed and presented a presentation
designed to educate Yale professors and Ph.D. candidates in social psychology about opportunities to use the internet as a
research tool
Systems Marketing Intern, RealNetworks,
Seattle, WA, 1998 – 1999
| | Bachelor of Arts in Marketing Cum Laude,
Phi Beta Kappa University of Washington, Seattle, WA
Interests:
Architecture/Interior Design, Hiking, College Football, International and Domestic Travel | |
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